STRATEGY, CREATIVE DIRECTION AND DESIGN
True Botanicals needed a refresh to their website category pages and inbox pieces—fast. We reimagined and redesigned the category pages to be a destination for learning about products, the ingredients they contain and how to use them for optimal results. We quickly developed the content strategy, art direction and design for three brochures, each with a separate audience and purpose.
This trifold brochure introduces the True Botanicals brand and provides a simple, four step skincare routine. The routine panel is perforated so that you can save to reference later.
For repeat customers, a simple, front and back insert with a friendly greeting and skincare routine.
To the returning customer, an elegant thank you card and reminder to go online for answers to all of their skincare questions.