ART DIRECTION, DESIGN
Whether its speaking to a busy mom or trying to catch the discerning eye of a fashionista, Target Style is your destination for the hottest fashion on a budget.
Building a virtual catwalk for New York Fashion Week, we launched the 2011 Target Spring Collection with an app inviting fans to create their own signature collection. They could style different looks, pick models, choose runway music and then watch their creations as they walked down the runway.
We created the My Look Maker for Merona to help busy Mom's find their sense of style. Scary Mommy, Jill Smokler, let Target's audience turn her into a paper doll, dressing her head to toe in Merona. For one month, viewers created looks and voted on what Jill would wear. All outfits could be purchased on Target.com.