We created 101 Things to Do In Your Life Together, back when Facebook apps were all the rage. We encouraged couples to stockpile adventures and share them with wedding guests through a Facebook app that linked to their registry. Guests could then buy an experience rather than just a mundane item. The registry catalog and digital marketing all directed couples to the Facebook app. Not only did this reframe the entire registry conversation, it also created a new business model for Target, one that was infinitely more engaging and interactive.