STRATEGY, CREATIVE DIRECTION, ART DIRECTION, DESIGN
Perricone MD is a prestige skin care line created by Dr. Nicholas Perricone, heavily backed by science and grounded in safety and efficacy. We defined the content strategy and revived the brand messaging, tone and look through several series of triggered emails and banner ads to increase online sales. Lastly, we needed to modernize the brand to establish relevancy to a younger demographic.
“The click-through rate on the Pre:Empt campaign was twice that of the previous campaign - we attribute the vast performance improvement to the creative design” - Joe Carniglia
Director, CRM and Digital Marketing at Perricone MD