ingrid & isabel

a maternity brand that celebrates you and the mama you’re becoming

STRATEGY / BRANDING / CREATIVE DIRECTION / DESIGN / PHOTOGRAPHY / ECOMMERCE

kristin’s role

In 2019, I led the creative rebrand of Ingrid & Isabel, working closely with the CMO, Head of eCommerce, and Founder. Our goal was to make the brand more relatable to modern moms—supporting them through every phase from conception to postpartum. I directed the development of a refreshed visual identity, including new photography, design, and illustration, and ensured the creative vision was consistent across all brand touchpoints.